Everardo P. Guimaraes Rocha is the author of Jogo de Espelhos ( avg rating , 1 rating, 0 reviews), Magia e Capitalismo ( avg rating, 1 rating, 0 r. Magia e Capitalismo [Everardo P. Guimarães Rocha] on *FREE* shipping on qualifying offers. Esse livro, escrito por um jovem antropólogo. : Magia e Capitalismo () by Everardo P. Guimarães Rocha and a great selection of similar New, Used and Collectible Books.

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Old things with character: Culture and Media Experiences Reference: The book analyses different aspects of the Brazilian way of life in order to map central values of this culture.

Each new rearrangement of cultural elements allows us to envisage new cultural aspects and images, as in a game of mirrors. Product details Paperback Publisher: Learn more about Amazon Prime.

A sociedade do sonho: Social Representations in Consumption Practices: Celebrities in the 21th Century: Alexa Actionable Analytics for the Web. The society of dreams: If you are a seller for this product, would you like to suggest maia through seller support? East Dane Designer Men’s Fashion. Share your thoughts with other customers.

Magia e capitalismo

In this book, young people present multiple lifestyles and consumer codes, and often act as mirrors of many social transformations. Through different periods, various societies produced and cherished their idols and heroes.


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The author accurately and objectively describes the mysteries of the means of mass communication and the consumption phenomena in general. Moreover, it summarises a series of master theses and PhD dissertations in Social Sciences, Social Communication, History and Psychology that study the body from a cultural perspective. A star player and the word of goods: It argues that consumption cannot be solely explained by the mechanical and rational logic of production.

Magia e capitalismo ( edition) | Open Library

Amazon Renewed Refurbished products with a warranty. Withoutabox Submit to Film Festivals. This book investigates the cultural capitalisno invested in consumption practices, and their frequent presence as themes broadcasted by the mass media communication.

It is an imperative study for all of those involved in public sponsorship articulations and cultural production. The book takes the reader to reflect upon different social experiences of the media.

The Anthropology of Consumption. Discover Prime Book Box for Kids.

AmazonGlobal Ship Orders Internationally. For those interested in the relation between body and culture, this book presents an introduction to the relation between body and consumption, raising central issues of body symbolism.


Everardo Rocha

Everardo Rocha e Marina Frid London: Explore the Home Gift Guide. This book discusses youth, consumption practices, new technologies and social communication from an anthropological perspective.

It gives special attention to the way that such phenomena are socially reproduced within Brazilian culture and, more specifically, through the experience of youth, in order to contribute to studies of collective contemporary imageries.

By discussing systems of representations and social practices, the book takes the reader to think about central dimensions of the Brazilian collective imagery. The book maps three basic and interconnected elements that are capable of solving possible distortions within the public sponsorship models.

Sponsorship Measures in the Public Sector: Nowadays, the ubiquity of celebrities — characters that became popular through complex mass media processes — suggests that the way subjects gain status and importance is undergoing great transformations.