Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on *FREE*. Written in , Groundswell: Winning In a World Transformed By Social In “ Groundswell,” Charlene Li and Josh Bernoff explain how to turn this threat into an . Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff.

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Bernoff is still there.

Groundswell: Winning in a World Transformed by Social Technologies

I thought the authors wrote convincingly about blogging — how companies should approach the idea, how to maintain a good blog, and how to interact with consumers on blogs.

Concrete examples and case studies provide additional substance and make the information easily digestible, enabling you to create actionable steps to move your company into the groundswell. They should have a groundswe,l track record of application building, community building, and social media awareness to understand the emergent nature and responsiviness needed for a social media strategy.

Learn more about Amazon Prime. Social media platforms enhance the power of online communities in four ways: To ask other readers questions about Groundswellplease sign up. Do you see any gaps? I recommend this book to anyone wanting to learn more about social media and the steps to take to get involved.

The biggest grounswell of advice from the authors is the consideration you must pay to how listening, talking, energizing, supporting, or embracing your audience can reach the outcomes you and your audience hope for. Where and whatever channels people are using to talk about your organization or space, your organizational objective is to listen and learn.

The Battle for Your Mind. Watch “Parks and Recreation,” y’all. The groundswell is a spontaneous movement of people using online tools to connect. As a final aside, it’s worth noting and fitting that in my case I was compelled to read Groundswell after hearing about it, well, within the pi.

The authors explain that people utilize social media to connect, collaborate, react, organize, and accelerate consumption. Groundswell is required listening for executives seeking to protect and strengthen their company’s public image.

There’s still a lot to know about the groundswell and what it means to you, but there is something to be said for just jumping in.


Corporate executives struggle to harness the power of social technologies. I was immediately engaged by the simple, conversational tone of the writing and interesting case studies.

This is certainly a useful way to understand what underlying user behavior and interaction is needed to create and sustain vibrant communities. Unlike some of the other books out there claiming to unlock the secrets of social media using only the author’s opinion or personal experience, Groundswell pairs sound advice bernfof diverse case studies and actual statistics.

Groundswell (book) – Wikipedia

Amazon Renewed Refurbished products with a warranty. It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now.

What I like best about Groundswellis how authors Charlene Li and Josh Bernoff built out stories of real people facing the challenges of adopting groundswell in different ways, and each ending with actionable results you could act upon right now– despite the fact that all the case studies are about established brands in the US. Jeez, what more can I say?

Read, highlight, and take notes, across web, tablet, and phone. If you’re interested in Why you might employ a social media strategy, Jason has a few articles that dig into that. Like top-tier analysts do, Li and Bernoff capably synthesize these and other lessons into handy bullet-point lists that businesses should laminate and pass out to every department head. Choose a technology and partner to make your plan groundswell 1. Regardless, I’ll hardly fault the book for failing to be prepared for future events.

By and groundswwell, that’s a list that would serve any blogger well, not just corporate bloggers. There was a problem filtering reviews right now.

How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

Jan 22, Frank rated it really liked it Shelves: If you open yourself up to the groundswell you better be ready to listen, to respond, and to act based on your customers participation.

First, they manage to present their findings, research, data, case studies, and advice in a manner that is easy to understand and accessible to everyone from the average person to a C-Suite exec. It’s smarter instead to empower people who are already engaged in social media and let them do their thing. Want to Read saving…. The community approach worked because the company could reach girls with information that might seem embarrassing or sensitive in a traditional marketing campaign.


This book should be picked up by someone that hasn’t already studied this subject matter – and honestly there are better written introductions. Charlene Li does an excellent job of examining the ways in which companies and brands are able to build a groundswell of support for themselves on the internet. Audible Audiobook Verified Purchase. Groundswell is a really great survey book about the importance of social media for business.

Aug 31, Catherine Gillespie rated it liked it Shelves: This book is great There are a host of ideas to utilize the tools available for connecting with customers.

Mar 10, Jason rated it liked it. Quoting also Harvard Business Review link to the article below: When I read something for professional development purposes I expect examples of how to apply the techniques or tools being discussed, and this book delivered: In summary, Groundswell recommends getting started with social technology because it’s already happening whether you’re participating in it or not.

Today’s consumers are empowered to tell your brand’s story whether you like it or not, through blogs and s Groundswell is highly-rated, one of the first so-called ‘social media books’ to be released and one which reveals all kinds of interesting information that will change the way that you look at the world.


As you read the book, it’s easy to tell that Groundswell pulls together a ton of relevant information, and the authors did an excellent job of leveraging data from their parent organization Forrester Research and gathering new information though many in-person, telephone, and email interviews. They give numerous examples of tools for each of these categories, and explain which of the five primary objectives these tools help companies meet.

I had to read this for college. Good read for ideas generating in the time of social media and communication. That day, I got a personal e-mail from The Rowles himself, telling me that he, too, loved that movie and was planning to do it justice at a later date I’m beronff waiting on that, Rowles, and I doubt that Pajiba will come to an end on that day.