In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

Author: Arashura Kigaktilar
Country: Brazil
Language: English (Spanish)
Genre: Video
Published (Last): 8 August 2006
Pages: 316
PDF File Size: 20.22 Mb
ePub File Size: 15.11 Mb
ISBN: 289-6-56951-858-2
Downloads: 75454
Price: Free* [*Free Regsitration Required]
Uploader: Tabar

Accepting support from transnational sweetened antiobesodad corporations to fund physical activity initiatives also brings negative health consequences from their products, particularly for vulnerable populations such as children and low socioeconomic status communities. Washington University in St.

Intake of sugar-sweetened beverages and weight gain: Los autores declaran que no hay conflicto de intereses. All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License.

The aforementioned cases are only some examples of the numerous initiatives of physical activity promotion supported by Coca Cola and PepsiCo in Latin American countries.

It’s a huge, huge antiobezidad. These seemingly altruistic initiatives by the beverage industry are actually designed to improve their public image and promote political influence in order to block regulations that go against their interests. Big Tobacco played dirty and millions died. All beverage corporations have adopted uniform silence on the scientific evidence and have intense lobbying underway in order to frustrate regulatory efforts. Washington; [citado sep 01].

Sin dieta ni ejercicios, estos científicos trabajan en una píldora anti obesidad | Telemundo

ReadCube Visualizar o texto. Despite scientific evidence about the links between sweetened beverages and increasing rates of obesity and overweight, an important number of public institutions and several scientific lwy in the area of nutrition and physical activity have received support from the beverage industry, which sends a contradictory message to the population.

In addition, it mentions that in order to achieve this objective Coca Cola will establish strong links with governmental agencies and experts from the health sector in different countries of Latin America. J Law Med Ethics. One of these initiatives is the program “Zafo no jugar” which is carried out in schools, with an estimated coverage of one and a half million students. Industria de bebidas gasificadas. Am J Clin Nutr. Brazilian David and multinational Goliath. This event, which has previously been the face for public health research of physical activity around the world, became a demonstration of the influence gained by Coca Cola, k as summarized in these words by Simon from the University of California: Es un inmenso, inmenso asunto”.


Television food marketing to children revisited: In Mexico and Colombia the marketing strategy is focused in school cafeterias and kiosks without any control by authorities. Washington University in St.

How similar is Big Food? Can food be companies be trusted to self-regulate? Television food marketing to children revisited: Ounces of prevention- the public policy case for taxes on sugared beverages. Nantwich; [cited Sep 01].

Ounces of prevention- the public policy case for taxes on sugared beverages. The use of this strategy is the main topic of this commentary, in order to promote a relevant public health debate in a region with an accelerated nutrition transition. The worldwide battle against soft drinks in schools. An analysis of corporate lobbying and deception to undermine children’s health. Intake of sugar-sweetened beverages and weight gain: Nantwich; [citado sep antipbesidad.

Strategies to promote physical activity by the sugar-sweetened beverages industry are only a smokescreen to divert attention from the negative health effects of its products. Can food be companies be trusted to self-regulate? Change, challenge and opportunity for beverage players.

The Mexican Market for Soft Drinks. Given this growing regulatory environment in developed countries, the beverage industry has redirected its marketing efforts to countries with emerging economies, where their products still have moderate levels of market penetration, favorable legal contexts and a relatively weak civil society in comparison to Europe and the United States.

J Law Med Ethics. Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: On the other hand, PepsiCo in Mexico has set up the program “Vive Saludable Escuelas” “Live Healthy Schools” with the aim of “generating awareness in school children about the importance of adopting a healthy diet and engaging in regular physical activity”.


The Mexican Market for Soft Drinks. The empowerment of public opinion in North America concerning negative effects of the sweetened beverages industry was acknowledged by an executive of Coca Cola inwho declared: In this context, it comes as no surprise that consumption trends of sweetened beverages in the United States and Western Europe have leveled off or even shown a small decrease.

Washington; [cited sep 01]. In Argentina, this company has supported inter-college football championships since and also provides “nutritional information to motivate the children in the adoption of healthy lifestyles”.

In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region.

Organizations such as Oxfam-UK and “El poder del consumidor-Mexico” have denounced these types of tactics in the context of the “Anti-obesity law” recently discussed in the Mexican congress.

Another example that shows the influence of the beverage and food companies was the fervent pressure to weaken the Global Strategy on Diet, Physical Activity and Health, approved in May by the World Health Assembly.

Guía de Programación

The key goal of these tactics is to undermine legislative efforts aimed at reducing the consumption of sweetened beverages among children and youth. Prevention Research Center in St. Universidade Federal de Pelotas. Consumo de bebidas para una vida saludable: Los Angeles; [cited Sep 01].