Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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All in all i found the book very interesting and i warmly recommend it. They cannot develop the strategy for you.

People can easily imagine a world where we can personalize and tailor the message to individual user needs or experiences. Together LondonAugust 19, Put mcggane main idea and important keywords in the first sentence. I’ve always loved this mcgrqne of books but in recent years failed to keep up with the speed with which they release new stuff. Short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organization’s or your client’s content strategy.

Looking forward to putting it into practice!

Content Strategy

Discover Prime Book Box for Kids. ShopTalk ShowSeptember 1, There are no discussion topics on this book yet. Change will only happen once we mobkle leaders that set the standard. It usually takes me double the time to finish them. This book is a necessary companion to anyone building large scale responsive web sites. This one, however, was the most informative. Jun 14, Lucy rated it liked it Shelves: Amazon Second Chance Pass it on, trade it in, give it a second life.

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Articles — Karen McGrane

Jan 24, Kim rated it really liked it Shelves: It’s called forking, and it’s a forking nightmare from a maintenance perspective. Open Preview See a Problem? The tools can help you publish and target the content, but they cannot tell you what to write. There are some very compelling numbers and arguments in this book about when and why this is so.

Defining Your Mobile Content Strategy

Some of the things I’ve suggested for our CMS were keys points of hers: It made it clear that content strategy is very important and that adaptive content is Of all the books from the A Book Apart series I’ve read so far that’s eight of themI found that the ones about content strategy are the hardest to read.

CMS, analytics, personalization engines, CRM — all of these play a role in delivering adaptive content. Oct 03, Lauren Golembiewski added it. My rating of this book is based mcgranw the number of highlights I made while reading this book and the perceived magnitude of impact the information from this book has or would likely have on my behavior.

Amazon Inspire Digital Educational Resources. All combined this would be useful for people 5 years ago when the contrnt was originally published that have very limited insight into or experience with information architecture or with writing content.


Email This Stumble This. CreativeBloqSeptember 13, Northwestern University Knight LabMay 3, Please try again later. It should be possible cotnent change the content for all the various parts of strategu site in one location, independent of formatting. It’s our job to give it to them. Read more Read less. Jan 04, Clint Robinson rated it it was amazing. A real content strategy would focus much more on the cost to create and produce content, techniques for evaluating content success so that editorial efforts can be fine-tuned, and ensuring effective content reuse across web pages or channels.


That may be what type of device she is using, it may be her location or other contextual cues, it may be very personal information like her lifestage, income, relationship status or other cues.

The CMS shouldn’t just show the fields of the database, shouldn’t clump all content together into one block, and shouldn’t have a “preview” feature that just shows how the content will appear on a desktop. To deliver on the promise of adaptive content, you need a CMS that will help you manage and maintain content variations.

Highly recommend this book for communicators.

Product details Paperback Publisher: Adaptive content has structure and metadata attached to it, which helps it figure out what to do when it winds up on the all those different platforms and devices. The examples made me think of my usually bad user experience with browsing websites on mobile.

See all 5 reviews. I believe content marketing as a strategy is a bit overblown. Content Strategist Karen McGrane: It’s a proliferation of devices, platforms, and screensizes – from the tiniest “dumb” phones to the desktop web. By Lorraine Chandler Aug 3, I love Karen McGrane’s approach to content and design.

Maybe it’s because I haven’t had the chance to work on a project that involves content strategy and I’m not that invested in it.