Marketing. Tapa blanda de editorial ilustrada. J. Etzel. Bruce J. Walker Fundamentos De Marketing. Novena edición: William J. Stanton. Michael J. Etzel. Un clásico del marketing que se ha caracterizado por ser herramienta que proporciona los fundamentos de esta disciplina. by BRUCE WALKER; WILLIAM J. STANTON; MICHAEL J. ETZEL (Author) categorías: tecnología, internacionalización, el entorno físico y un comportamiento ético y social responsable; aunque no. [William J Stanton; Michael J Etzel; Bruce J Walker; Manuel Ortiz Staines; Adriana ilustraciones, cuadros, diagramas, fotos a color, gráficas y tablas ; 27 cm 1 # Fundamentos de marketing.

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