Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief. Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy. A note from the editors: We are delighted to present an excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, ).

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On the plus side the author outlines some great ideas for managing web content and it can be read in a couple of hours.

But for those who have been in the field for some time, this may not be of stategy use to them. And each has plenty to teach us.

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If you want to learn what it is required to publish meaningful content on the web, in terms of people involved, resources, etc, then this is strqtegy OK read. Jan 21, Graham Herrli rated it it was ok Shelves: Kissane’s book is an excellent quick read that covers the subject fully and highlights the unique value of the of the content strategist.

It also provides a glimpse on the usual methodologies and d Nice intro to Content Strategy, as seen from different angles those of Marketing, User Experience, Editing, Curating, or Business Strategy.

Could there be a third way? But where did it come from?


I was thinking is giving it 3 stars because I didn’t really get the strategh of learning much. I could really do much more content strategy, but at the end of the day, I’m the chief content creator for my little online stewardships. The task was to somehow fix the user experience for 50, pages of wiki content, web content, Twitter posts, technical documentation, knowledge base articles, and more. The style in which the book is written is terribly boring. Its main benefit was thus showing me that I definitely do kissane want to work in content strategy full time.

There appears, as far as I can tell, some universal edict that content means – web articles, or some iteration there-of.

The Elements of Content Strategy by Erin Kissane

This doesn’t diminish the importance of the content creator’s role. A study of college graduates finds More to the point, have you seen the employment rates for recent college graduates? Added to this, I found most of the strategy geared around traditional waterfall approaches to projects. Return to Book Page. If you read this book, you’ll If you want to know what content strategy is and if you think it has anything to do with copywriting other getting content ready stratdgy a copywriter or other content producerplease read this book!

Still, I plan to use the book to help new content strategists on-board and to do some level-setting and exploration in terms of my team’s identity within the company a I love Erin’s humor and straightforward style.

I can see that, if web writing weren’t your immediate objective, the writing might be a little dry. Originally published at http: Apr coontent, Timothy Meaney rated it really liked it.


It may sound obvious, but it’s kkissane one misses quite too often. It’s a well-written, easy-to-follow handbook that should occupy a space on the shelf of every person who manages content.

Even for someone who is very interested in content — online and otherwise — this was just too boring, I am sorry to say.

The Elements of Content Strategy

This makes me wonder whether the role simply hasn’t caught on yet over here. That being said, I finished the book knowing more about content strategy than when I started. It’s a straight forward read that doesn’t try to sell anything, and doesn’t claim to do anything that it doesn’t.

Jun 02, pri rated it really liked it Shelves: Kissane says, “Finally, there is the question of content development.

The Elements of Content Strategy – Erin Kissane – Google Books

You might soon find a lucrative career in content strategy. Writers, copywriters, digital media professionals. The paperback copy that I borrowed from Adam is simply covered in sticky note flags that I must now transfer to the ebook he gave me. However, if you are charged with the larger area of what was once called technical writing I hate this term and prefer help contentyou will xontent have a fair amount of work to do in order to take what conceptualized here.